Aliona is a fashion brand from Thessaloniki, Greece, which started in the field of dance clothes and then added wedding dresses, evening gowns, but also more everyday pieces. The rebranding aimed to properly communicate the values of the creator. Aliona Stefanidou designs and manufactures clothes with high quality raw materials, geometry in the lines and respect for the customer and her uniqueness, values that are reflected through a typographic logo, with clean, simple and balanced forms. The absence of colors or rendered elements enhances the sense of luxury while maintaining a flexible visual identity, which will not overshadow the clothes in future applications.
