The Innovative Design Cluster is the first collaboration of its kind in Greece. It is made up of small and medium-sized companies, research centers and agencies that are active or integrate creative design into their activities.
The goal of this project is to express the nature of the cluster through a visual identity , and at the same time highlight the group members' different specialties and approaches to design.
As IDC is an organization interconnected with design, we chose to deconstruct the initial letters and create simple forms. These forms, in addition to shaping the logo, can also function as structural elements of the identity. At the same time, shapes as design elements are an integral tool of all design professions, from architecture and graphic design to UI/UX Design and industrial design.
The goal of this project is to express the nature of the cluster through a visual identity , and at the same time highlight the group members' different specialties and approaches to design.
As IDC is an organization interconnected with design, we chose to deconstruct the initial letters and create simple forms. These forms, in addition to shaping the logo, can also function as structural elements of the identity. At the same time, shapes as design elements are an integral tool of all design professions, from architecture and graphic design to UI/UX Design and industrial design.
