In Souroti, just outside Thessaloniki, slab design studio is based on a small estate where we cultivate a 45-tree organic olive grove as an integral part of our daily environment. On October 19, 2025, 500 kilos of olives were harvested and pressed the following day at a traditional olive mill in Galatista. The result was 75 liters of extra virgin olive oil with an acidity of just 0.45%, clean, balanced, and true to its origin.
The project was simply named “λάδι”, the Greek word for “oil.” The choice was intentional. In Greek, λάδι carries the weight of everyday life; it refers to something essential, humble, and deeply rooted in domestic culture. By keeping the name in its most common form, the project resists over-branding and artificial premium positioning. The design focuses on immediacy and on the relationship between place, maker, and product.
A hand-drawn illustration forms the core visual element: a hand emerging from the studio to harvest olives from the very same land. The minimal composition and earthy tones reinforce a sense of honesty and restraint, allowing the product to speak for itself. “λάδι” was not conceived as a commercial launch but as a gesture of sharing, a small sample of place, process, and philosophy, distributed to collaborators, friends, and clients.
Creative Direction: Nikos Giuris
Design: Smaragda Pappa
Creative Direction: Nikos Giuris
Design: Smaragda Pappa
