Sweetfilm is a film production company from Thessaloniki that takes on projects like documentaries, commercials and music videos. Our design concept derives from the name itself by visually presenting "sweet" as donuts and "film" as two eyes, the parts of our body that are directly associated with observation and watching. The visual identity we designed is simple, based on interesting contemporary typographic forms set in black and white. It was important to keep the work of Sweetfilm in focus and not overshadow it with a plethora of design elements and colors.
