Anemi is one of the leading toy stores in Greece, offering children and parents a variety of high-quality products that meet strict educational and safety standards—all while bringing joy and entertainment! The company approached us to create a refreshed visual identity that embraces the future with optimism.
Anemi has been around since the 1990s, so our goal was to design an identity that honors its heritage while feeling modern and versatile. The logotype was carefully redesigned to maintain brand recognition while refining its details. Additionally, we illustrated classic characters and toys inspired by Anemi’s offerings, creating playful and dynamic combinations across various applications.
For the color palette, we selected bold, vibrant hues that align with the learning process of young children. To complement the overall aesthetic, we chose a friendly, rounded geometric typeface. This design principle was carried through to print materials, where rounded corners were used wherever possible to enhance the approachable, child-friendly feel.
Creative Direction & Design: Nikos Giuris
Illustrations: Adamantia Chatzivasileiou
Type Design Treatment: George Triantafyllakos
Photography: Stefanos Tsakiris
