Logotype and Visual ID Design proposal for the Università Vanvitelli. The concept is based on architectural elements chosen by Luigi Vanvitelli’s work, mainly in Palaces he built in Campania. The shape that stands out is the arch. Friendly, open and hospitable. The shape designed consists of two parts: a stable base, showing that the University has a strong foundation to build on. And a semicircle, showing its dynamic and constantly evolving character. Based on this shape, a whole alphabet was created to reflect these values.